Top 10 Marketing Trends for 2021

Keeping abreast with the latest marketing trends can help your business stay ahead when you put together your digital strategy.

In this article, we give you a snapshot of the top ten trends that your business needs to stay relevant when crafting your marketing strategy.

1.    Automation

Macbook on a white desk (office space)

Automation is a game-changer in social media and online communication. Automation is the creation and application of technology to monitor and control the production and delivery of products and services. Using artificial intelligence and apps that can assist you to save time while managing your online communications can give you more time to focus on the things that matter in your business. An example of this is social listening and scheduling sites such as Hootsuite and Sproutsocial.

2.    Increased demand for video content

Video content has become a commodity for most businesses; it also is a unique selling point for social media algorithms to have good video content.

There is increased demand for Tiktok videos, and more videos taken in mobile dimensions. This also encourages user-generated content as people can capture their moments and post them online.

3.    Chatbots

Chatbots make customer service much easier for your audience as AI technology can be used to respond to your audience’s questions about your products and services.

You can also customize the bot to respond in the context of certain keywords that people enter for example “social media management” can give out a list of your services and contacts.

You can also have automated responses for certain questions and a direct link to your contacts if customers have further inquiries.

4.    Personalizing content for your audiences

When you create content, you are not creating it for algorithms and bots, but rather for human beings who will consume the content.

Making your marketing suited for real people is important; it makes your brand more recognizable and relatable to your audience. Research what matters most to your audience and use that to sell to them.

5.    Influencer marketing

Brand influencers can give your business a human side as well. If there are people who showcase your products and services and also post online, this could prove to be positive for your business.

Young people follow brand influencers a lot and rely on them to be a source of inspiration, therefore it could be good to have a young face.

  6. Social messaging

Messaging potential clients on the different social platforms your business has can be beneficial to manage certain queries, complaints and so forth. Therefore having someone who will actively respond to such is also important.

Despite using a chatbot, some human responses can also be beneficial, and the speed at which you attend to these queries might improve your client reviews.

7. Google Lens

Google Lens is an image recognition technology by Google to identify landmarks, objects or other relevant content.

The images you can search for include clothes, home products, appliances, gadgets, business cards, QR codes, art pieces, logos etc.

This might be good for your business because you can link certain pictures, logos or products to your public profile and make pictures from your business easier to identify.

8.    Stories (Instagram, Twitter (fleets), LinkedIn, Facebook)

Stories have become one of the most important parts of social media marketing. Your business can post slides, pictures and videos that people who follow you can read on your stories and interact with the content through reactions or messaging.

9.    Interactive content

Marketing content is not just for social platforms/websites. Content needs to be optimized for people to interact with. Communication online is two way. You release a piece of content, and you expect to receive feedback.

Simple ways to engage users include polls, surveys, interactive graphics or videos. These will ensure people actively engage in your content.

10. User-generated content

Most people create content, such as blogs, video content, podcasts and so forth. It could be beneficial to showcase some user-generated content on behalf of your brand if relevant.

The more people see your business as human and dynamic, the easier it is to digest your content.

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