Gold Palm Consulting was founded in 2018 by our Managing Director Louise McNair in response to the rapidly evolving global digital trends, specializing in Digital Marketing.
However, Louise found that certain industries (especially in Africa) were struggling to navigate the changes and adapt to global market developments, and after further research discovered that the industries adapting with the most ease and efficiency worldwide, were those steered by Thought Leaders.
Louise then adapted her marketing and communications expertise to match the number one challenge facing potential Thought Leaders in Africa – the investment of time and resources required to establish and maintain thought leader status.
Louise is an expert in marketing and communications with over 20 years experience in marketing, operations, business development and management leadership roles spanning various industries including employee development, recruitment and mental healthcare.
Louise holds a Bachelor of Arts (Hons) degree in Psychology (Cum Laude) and invests her time and resources in understanding the psyche and human behavior
She is also a public speaker, having given a number of keynote and inspirational talks on various topics including employee engagement, subconscious programming and boundaries as well as numerous media interviews on the same topics.
We follow an end-to-end inclusive process to deliver turnkey solutions, ensuring that no opportunity is left unidentified.
We are dedicated to learning and understanding your vision and your unique message, and furthermore that the strategy we develop and implement achieves your specific objectives as a Thought Leader.
We achieve this by implementing analytics and metrics to tangibly measure results.
Client Discovery Session
- Client vision & unique message
- Identify focus industry & areas of expertise
- Determine specific thought leader objectives
- Proposed solutions
Planning & Research
- Market research & analysis
- Online platform setup and optimise
- Content topic research
- Public platform research
Strategy Design & Development
- Overall thought leader strategy
- Content marketing strategy
- Channel marketing strategy
- Public platform strategy
Implement & Measure
- Implement solutions
- Metrics & analytics to measure results
- Continued Objective & Strategy Alignment
- Analyse metrics & results to identify what is working and what is not
- Refine strategy to meet targets and objectives
Our strategic approach is one of our differentiators. Gold Palm Consulting aims to be the industry expert in establishing thought leaders by offering the full solutions boutique, working exclusively with clients in specific industries, remaining flexible with regard to solution packages and being able to establish our thought leaders wherever their vision takes them globally.
Turnkey Solutions
Our services and solutions cover every aspect of what is required to become a thought leader and maintain thought leader status including scientific research studies, a credible personalised online presence across relevant platforms, authentic and researched content from blogs to books and public relations.
For more detailed information on our services, visit our Solutions page
Exclusivity
We work with only one thought leader per area of expertise to ensure that there is 100% focus and no conflict of interest
Flexibility
We offer custom and flexible solution packages to our clients to allow for minimum coverage with the opportunity to scale.
We also work on month to month contracts so to ensure minimum risk to our clients.
Global Presence
While we are physically based in South Africa, we don’t limit our client’s vision to South Africa or even Africa.
We conduct research and deliver our solutions globally and to global markets.
