How to improve your Customer Relationship Management (CRM)

By Teboho Fumbeza Maintaining customer relations is vital since your clients are more likely to return after receiving quality service from your business. Your clients are also more likely to refer your services to other people simply due to the good relationship established and maintained with your business. Customer Relationship Management is a strategy that …

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Top 10 Marketing Trends for 2021 Keeping abreast with the latest marketing trends can help your business stay ahead when you put together your digital strategy. In this article, we give you a snapshot of the top ten trends that your business needs to stay relevant when crafting your marketing strategy. 1.    Automation Automation is a …

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How To Get More Leads And Sales For Your Small Business (Part 1)

There are some things in life that will never change. Death, taxes….and always having to generate leads for your business. It’s an ever-constant priority on your daily, weekly and monthly to do list, and for a lot of business owners it’s a ceaseless ball and chain around their neck. But it doesn’t have to be. …

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Why Having A Marketing Strategy Is A MUST For Every Small Business

First things first, let’s start off with a clear marketing strategy definition. Your marketing strategy is your blueprint or road map to your target market, distinguishing your ideal client and their buying habits, a detailed plan as to how you will attain, retain and grow market share and how best to position your brand and …

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5 Most Cost-Effective Digital Marketing Ideas For Small Businesses That Also Produce A High Return On Investment

Whether you’re a start up or established small to medium business, one thing is for certain. If your customers aren’t buying your products and services through online marketing awareness, then they’re buying from your competitors. Let’s stay and consider this reality for a moment longer. The question is not whether they’re buying, it’s where they’re …

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