Business Development Services for SME's
Business development is the creation of long-term value for an organisation from customers to markets and relationships.
The business development process starts with understanding who your target market is and how best to connect with them, both in the short term and the long term. Does your marketing collateral reflect your brand essence, tell your story….engage your audience? Do you research and qualify your leads when connecting directly. Do you have a reason for them to connect with you?
Your company proﬁle is the curriculum vitae of your enterprise. It communicates credibility, authenticity and can creatively tell your story to your clients. A good company profile should be your best salesman.
Lead generation is the process of identifying potential customers who may have a need for your product or service and creating enough interest that they agree to make contact to “hear more” about your offering. It’s also just one more added opportunity to create brand awareness….and who couldn’t do with another one of those?
Our lead generation services include:
You can’t please everyone and you can’t service everyone. Researching your leads means that when we reach out to connect, we’re reaching out to the customers that you actually WANT to do business with.
Qualifying your leads is a follow on from the lead research process. Once we’ve narrowed the list down to a pool of customers you may want to engage with, we need to determine if they have a need for your product or service as well as the resources to travel all the way through the sales funnel.
We then initiate contact and engagement. This is the final step of our process where we set up the introduction appointment between you and your qualified potential customer.
Client Relationship Management
Your CRM system is your most effective tool in building sound customer relationships ensuring customer loyalty and storing customer history,which can be used to analyse customer data and track trends. This is highly valuable information because none of your competitors are privy to this data – so thig guarantees you a competitive edge.
Our CRM solutions include:
We’re not CRM resellers, so that means we will look into and suggest the best solution for your specific business needs and budget.
We’ll take on the onerous task of inputting customer data into your CRM system – we need to ensure all relevant data is captured to ensure valuable output, and we know your time is better spent on more exciting stuff!
We’ll manage every aspect of your CRM system and their relevant integrations, building customer relationships and loyalty
We’ll stay on top of the data analysis, regularly reporting on relevant highlights, trends and sales pipelines.