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Digital marketing puts all businesses on the same playing field. Out there on the cloud, it doesn’t matter if you’re a start-up or an established corporate enterprise. It is an affordable way to market your business the same way that your corporate counterparts are.
However the highest cost of digital marketing is time. Time to implement strategies and develop results from those strategies. Our digital marketing experts spend this time at a fraction of what your time costs, delivering optimal results through the various digital marketing channels.
Search Engine Optimisation (SEO) is more of a strategy than a tactic. It consists of all the things one can do to maximise the opportunities for and numbers of visits to your website. It depends on how dynamic (updated) your site is, how many backlinks are patronised (links from email, social media or other websites that constitute legitimate inquiring visits to your website).
It ordinarily takes about eighteen months, a reasonable financial investment, consistency and steadfast tactics for it to come into its own. However, there are ways to accelerate this and, once it begins to work for you, it is extremely powerful and will generate a significant number of regular and relevant visits to your business website – otherwise known as organic traffic – which are website visitors that Google sends you for free if your website has been properly optimised with unique, high quality, relevant and regularly updated content.
Search engines are able to filter out organic, or authentic backlink visits from contrived or automated artificial visits, and can also discern whether a visit is unique or repeat.
When you invest in SEO, you’re investing in the future of your website online presence. If you want to see immediate results, then SEO is not the way to go. If, however, you want to see sustainable long-term results in the future, then nothing can beat SEO. SEO should be regarded as an investment that ensures website functional consistency.
Our SEO experts know exactly how to put your business website on Google’s radar so it gradually ranks higher for competitive search keywords in your target market. SEO is both a science and an art. We leverage the latest white-hat SEO techniques to build the correct foundations for your business website to start to flourish and for your domain name to gain authority and dominance over time.
With a properly planned and executed SEO strategy, you will crush your competitors and increase your market share!
Blogs constitute what is known as “native advertising’, bringing soft, credible – and therefore more receptive news to your clients and prospects. Blog material is also excellent content for posting on social media, directory facilities and colleague, associate or industry body or representative websites.
Businesses that regularly blog receive 55% more visitors, 67% more inbound links and have 434% more indexed pages by Google than businesses who don’t.
Our team of bloggers will drive quality traffic to your website and convert that traffic into leads as well as establish you and your business as the authority in your industry.