Google dominates the keyword search space. If your business is not showing on Google, people will never know it even exists. Unless your website is highly optimised for search engines and constantly updated with fresh, unique and relevant content, Google is unlikely to rank your site in the top 5 positions in the SERPS (Search Engine Results Pages) for competitive keywords.
Luckily, Google makes it possible for any business or brand to display their ads in the top 5 positions through a competitive bidding strategy known as pay-per-click or PPC.
As you can see in the example below, the keyword “accounting services” is showing four competing ads in the top 5 positions of the search results. If those businesses weren’t using Google Ads, they would simply not show and therefore miss out on potential customers and business opportunities. You can tell these are paid ads because Google labels them as “Ad”.
Our Google Ads experts will not only ensure that your business ads show at the top of the Google search results pages, but that you get the best possible ROAS (return on ad spend).
This is achieved through constant analysis and optimisation of your Google Ads account and campaigns to ensure that you’re not wasting your advertising budget by bidding too high or ineffectively on keywords that don’t generate the targeted traffic, leads and sales that your business requires.
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