Solutions

Your market and audience consists of your peers in the industry or those following and looking for information based on your particular area of expertise.

In order to gain and maintain credibility, it’s important to exactly who they are, where they are looking for the information you have, and who else is giving them the information they’re looking for.

In addition to who your audience is, it’s equally if not even more important to understand what information they’re looking for and what information they’re lacking.

As a thought leader, you have a vision, a message and a story that will help your audience navigate disrupting markets, but your message and story needs a consistent content base – and that’s where we come in.

Most of our time is spent researching trending topics and relevant content substance which you then tweak, refine and enhance with your unique and innovative thought leadership concepts.

Global trends are evolving faster than ever, especially in our current digital revolution.

Being up to date with and analysing current trends adds to your credibility as an authority in the industry and thought leader.

Thought leaders often conduct their own research studies to determine or verify their concept or trend hypothesis.

With an honors degree in Psychology and current master degree studies, Louise is qualified to design, develop and execute scientific research studies.

Louise uses quantitative, qualitative or mixed-method research approaches.

Our website experts will create a one to five page website, which will be personally branded as your thought leader page.

Again, just as any other professional website, it’s important to ensure that you’re ranking top of the pages when your audience is searching for the information you’re sharing. Search Engine Optimisation (SEO) is an ongoing, consistent process.

We have SEO experts who will optimise the following areas of your website:

Part of your personalised online presence includes a combination of relevant social media platforms that your audience is constantly scanning for trends and information.

We manage your full social media presence including:

Regular blogging is the number one tool that highly influential thought leaders use to demonstrate their vast knowledge and expertise within their particular focus area and thereby gain credibility and loyal following.

Consistent authentic, informative and educational articles reinforce every other form of content a thought leader may produce.

Videos are the most effective way of making a personal brand even more personal. Your audience gets to hear your message directly “from the horses mouth” so to speak, thereby creating a greater and longer lasting impact.

Publications are part of the long term thought leadership strategy.

This is where we take your probably decades worth of insights, experience and wisdom, and package it in one or more publications such as a book or e-book.

This is also where your opportunity for highest return on investment lies (if the content and message is rich in value) as the average annual sales for e-books is approximately 25,000 at an average price of $3.99 per copy.

A whitepapers is an influential report giving your audience your expert opinion or solution to a particular problem or complex issue.

They are also used as an educational guide to explain a particular methodology.

A press release or professional bio is a written introduction of you as a thought leader summarising your professional experience, qualifications and any other relevant noteworthy credentials that deem you an expert within your focus area which is presented to the media and conference event organisers.

Television and radio are powerful channels to share your message through ultimately creating potential for even greater impact.

We source relevant tv and radio talk shows for you and also manage invitations to attend media events and interviews on your behalf, to most effectively convey your message to the right audience.

As with media interviews, we also source and manage invitations for relevant conferences, speaking events and webinars, locally and internationally.

Speaking at events are another opportunity for profitable return on investment as a thought leader.

Podcasts, similar to blogs, are a great way to get your message out to your audience in your own voice.

We source relevant podcast shows that invite you as a guest on one or even regular shows. We also set up your own podcast channel where you get to interview other thought leaders and industry experts within your particular focus area.